Drivers of Sustainable Innovation Strategies for Increased Competition among Companies

The present study aims to analyse the sustainable innovation strategies that companies can implement in their business models order improve economic performance and become more competitive marketplace. This uses a qualitative methodology based on case method of nine companies. It was concluded have concerns about environmental issues, translated into implementation practices models, not because they are legal obligations, but incorporate sustainability strategic vision. Thus, add considerable value chain obtain better positioning relation competitors. also found intend innovative some model already incorporates strategies. Additionally, concerning innovation, we innovate manufacturing process (producing with less) product (modifying make it greener). However, generally adopt defensive strategy. article is original simultaneously contributes development literature company performance. recommends advantage.